Brand Management Unit 1
Higher Ed Partners, July 2022 https://rise.articul ... 2mg7xrCD#/
Unit 1 Brand Essence https://rise.articulate.com/share/4BcEnkR-N1Mc9ahIAbxxCf_G2mg7xrCD#/
Unit 2 Positioning is Everything
https://rise.articulate.com/share/PcTfICrltTKVOv8iHxnSSnr37zOP1ijW#/
Unit 3 Brand Elements
https://rise.articulate.com/share/51rFT9xVRHYqUo2-aLg7X_SZU2WlT9X0#/
Unit 4 Marketing Plan and Tactics
https://rise.articulate.com/share/XYggkrkKIbcip0TAbi4DZoyHcX36-fxZ#/
Unit 5 Metrics
https://rise.articulate.com/share/vBj4WR4j7g6hRc62NC7zSNMN9S0LYlvJ#/