Writing

Training materials

Do You See What We See?

2019

CE seminar for optical professinals; live presentation format

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Patient Communications Tailored to Your Practice Goals

Berkeley School of Optometry, 2018 http://n/a

Program developed for client to provide practice and product education for optometry school students.

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General Motors training

2015 http://n/a

Wrote script for GM new employee orientation video

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Post Pandemic Marketing

2021 http://pittsburghartscouncil.org

Marketing seminar for artists

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Content Development

Brand Management Unit 1

Higher Ed Partners, July 2022 https://rise.articul ... 2mg7xrCD#/

Developed content for Brand Management MBA level course for online university modality. Worked with instructional designer. Also edited other content (Strategic Management).

Brand Management Unit 4

Higher Ed Partners, July 2022 https://rise.articul ... cX36-fxZ#/

Unit 4 Marketing Plan and Tactics

Brand Management Unit 2

Higher Ed Partners, July 2022 https://rise.articul ... 7zOP1ijW#/

Unit 2 Positioning is Everything

Brand Management Unit 3

Higher Ed Partners, July 2022 https://rise.articul ... U2WlT9X0#/

Unit 3 Brand Elements

Brand Management Unit 5

Higher Ed Partners, July 2022 https://rise.articul ... 9S0LYlvJ#/

Unit 5 Metrics

B2B promotional and educational communication

Connect Weekly newsletter

Weekly email, 2018-2023 http://transitionsoptical.com

Wrote weekly content for client to communicate with channel sales force

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Podcast

Transitions XTRActive New Gen podcast

2023 https://connected.tr ... t%20V7.mp4

Wrote script and produced podcast. Training for channel sales forces

Transitions XTRActive Polarized podcast

2021 https://connected.tr ... ypeID=null

Wrote script and produced podcast. Training for sales channel sale forces

Sales Tools

Younger Cycle Plan

2018

Wrote and coordinated selling tools for sales forces. Audience: eyecare professionals

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Consumer Facing Material

EyeLife

2015 http://youngeroptics.com

In office material promoting ophthalmic lenses to patients.

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More Choices

2017 http://youngeroptics.com

Brochure promoting product portfolio to eyeglass buyers

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Ireland Contracting

Audacity radio, Pittsburgh market, April 2023

30 second ads for local contracting company

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General Interest

Aunt Annie and the Ice Cream

May, 2023

Childhood memory

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