Writing
Training materials
Patient Communications Tailored to Your Practice Goals
Berkeley School of Optometry, 2018 http://n/a
Program developed for client to provide practice and product education for optometry school students.
Content Development
Brand Management Unit 1
Higher Ed Partners, July 2022 https://rise.articul ... 2mg7xrCD#/
Developed content for Brand Management MBA level course for online university modality. Worked with instructional designer. Also edited other content (Strategic Management).
Brand Management Unit 4
Higher Ed Partners, July 2022 https://rise.articul ... cX36-fxZ#/
Unit 4 Marketing Plan and Tactics
Brand Management Unit 2
Higher Ed Partners, July 2022 https://rise.articul ... 7zOP1ijW#/
Unit 2 Positioning is Everything
Brand Management Unit 3
Higher Ed Partners, July 2022 https://rise.articul ... U2WlT9X0#/
Unit 3 Brand Elements
Brand Management Unit 5
Higher Ed Partners, July 2022 https://rise.articul ... 9S0LYlvJ#/
Unit 5 Metrics
B2B promotional and educational communication
Connect Weekly newsletter
Weekly email, 2018-2023 http://transitionsoptical.com
Wrote weekly content for client to communicate with channel sales force
Podcast
Transitions XTRActive New Gen podcast
2023 https://connected.tr ... t%20V7.mp4
Wrote script and produced podcast. Training for channel sales forces
Transitions XTRActive Polarized podcast
2021 https://connected.tr ... ypeID=null
Wrote script and produced podcast. Training for sales channel sale forces
Sales Tools
Younger Cycle Plan
2018
Wrote and coordinated selling tools for sales forces. Audience: eyecare professionals
Consumer Facing Material
Ireland Contracting
Audacity radio, Pittsburgh market, April 2023
30 second ads for local contracting company
General Interest
Aunt Annie and the Ice Cream
May, 2023
Childhood memory